Because VW ignored Tesla too long. They dismissed Elon Musk as a crackpot, a PT Barnum (and he is admittedly a showman) But now Tesla is selling well in Europe, while VW is only just starting to sell electric cars. VW plans to make as many as 50 different electric models but is starting years behind Tesla, which means they have to have crash programs to catch up. And they paid billions in reparations to countries that took umbrage when they lied about Diesel emissions. So the handiest way to come up with millions for developing electric cars (maybe they can't get billions) , is to dump their luxury brands like Lamborghini , Bugatti and Ducati. With what looks like a wholesale move of the industry toward electric, the Lambo 12 cylinder and V8 are dead ducks, true they make the cars sound like snarling beasts but even Ferrari announced no more of their cars will be designed by them without at least being hybrid. Lambo is like an exciting thoroughbred race horse but right now they need workday horses that can pull a plow in essence, do ordinary horse jobs not preening race horses. Plus McLaren taking a chunk of Lamborghini's market hurt them. Too many exotics in a too small a market. Maybe VW could switch Lamborghini over to hybrids first and go full electric later but it's more important for the firm's survival to get mass market VW electric cars out there in quantity world wide. Their target is 2025. As on Jan. 1st that will be just 48 months away And, as for Bugatti--buying that marque was just indulging a whim by a former chairman and it always lost money. They only sold 82 cars last year. They have no reason to live. Ducati is a sophisticated brand but too far afield from cars. No crossover in technology to meet the new challenge, Bentley, there's one worth saving. they've always been the silent marque. why not an electric Bentley? As an enthusiast, I will miss Lamborghini. Unless a buyer has enough money to re-do the line, it could die as a marque. But right now it's excess baggage on the VW ship. Clear the decks. What say you?