The buyer gets this special Aventador LP 780-4 Ultimae, a digital replica of the car, and all kinds of VIP benefits.
Friends, the end of an automotive era is upon us. Or rather, it's almost upon us. The car you see here is the final Lamborghini Aventador coupe to come fromSant'Agata Bolognese, though technically, it hasn't been built just yet. That didn't stop interested parties from bidding this Aventador LP 780-4 Ultimae well beyond the seven-figure mark. When the hammer dropped, this special Lambo sold for $1,603,125.
That hefty price doesn't simply include the car, however. Lamborghini has entered the world of non-fungible tokens – NFTs – by partnering with artists Krista Kim and Steve Aoki, as well as the INVNT GROUP. They created a one-of-one NFT that features a digital version of the real-life car, placed into a digital world resembling Mars. Yes, we're talking about the planet, but it's a digital world where the sky isn't remotely the limit because hey, there is no sky.
In addition to the car and the NFT, the buyer of this Aventador Utimae is awarded all kinds of VIP treatment from Lamborghini. That includes exclusive previews of future limited-edition Lamborghini models, an exclusive invite to activities with the local Lambo dealership, a private tour of the Lamborghini Museum, and a meet/greet with the NFT artists.
As for the car, it will be built later this year and should be in the buyer's hands by September.
Source: RM Sotheby's